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Tuesday, 29 January 2013 16:44

2013 Super Bowl eating and drinking trends

Written by  EDE News Staff
What people plan to serve at their Super Bowl parties What people plan to serve at their Super Bowl parties Source: Nielsen - 2013

Super Bowl parties are evolving through the years, with people choosing to serve healthy snacks during this year's big game between the San Francisco 49ers and the Baltimore Ravens.

A survey released this morning by Niesen shows traditional finger foods like Buffalo wings, pizza, and salty snacks are still a part of the nation's top ten party offerings, but healthy options like vegetables, fresh fruit, and salads made this year's list as well.

As far as drinks are concerned, here's a breakdown of the Nielsen survey regarding what people said they plan to serve as refreshments:

  • Carbonated beverages - 71%
  • Beer - 42%
  • Wine - 33%
  • Spirits/liquor - 22%

Nielsen says retail figures for the past three years show tequila, cognac, and prepared cocktails are seeing a spike in sales during the Super Bowl season.

Overall, consumers say they plan to spend the same amount of money on party supplies as they did for last year's game.

The commerical that will air this year during the Super Bowl are nearly as popular as the game itself, according to a new Nielsen survey. The company's research shows 91 percent of those tuning into the big game are anticipating this year's crop of advertisements as well. Funny ads are the overwhelming crowd favorite.

The survey also shows consumers plan to use Facebook, Twitter, and other forms of social media to comment on the commercials.


Last modified on Thursday, 31 January 2013 01:53
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